Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate With Power and Impact

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(as of Jun 11, 2024 03:49:00 UTC – Details)

Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, what you want…and why it matters. In presentations, department meetings, over lunch—any place you make a case for new customers, more business, or your next big idea—you’ll have greater impact if you have a compelling story to relate.

Whoever Tells the Best Story Wins will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated and more practical than ever, the second edition reveals how to use storytelling to:

Capture attentionMotivate listenersGain trustStrengthen your argumentSway decisionsDemonstrate authenticity and encourage transparencySpark innovationManage uncertaintyAnd more

Complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling,Whoever Tells the Best Story Wins hands you the tools you need to get your message across—and connect successfully with any audience.

Publisher ‏ : ‎ Amacom Books; 1st edition (May 16, 2007)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 226 pages
ISBN-10 ‏ : ‎ 0814409148
ISBN-13 ‏ : ‎ 978-0814409145
Item Weight ‏ : ‎ 1.08 pounds
Dimensions ‏ : ‎ 6 x 1 x 9.25 inches

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